MEET THE FOUNDERS

MEET THE FOUNDERS

OUR MISSION

"To help people in the endless pursuit of excellence in fitness, health, and life."

ABOUT US

Founder image

“ARRISTE” is derived from the ancient Greek phrase “Aien Aristeuein," which translates to “Ever to Excel.”

We’re here to help you rise above the noise and do whatever’s necessary for your success—physically, mentally, spiritually, and financially.

We want to help those who are ready to cross the threshold from ordinary to extraordinary—people like you.

With our high-quality products, innovative technology, and a culture of "doing whatever it takes," we aim to inspire excellence through leading by example.

Our slogan: “Rise to Excellence” is a powerful reminder that regardless of where we start, we can overcome any obstacles and become the best version of ourselves.

OUR STORY

Written by: Travis Nguyen, Co-Founder and CEO

Due to years of heavy weight training and playing sports, I suffered from all sorts of muscle imbalances and debilitating pain on a daily basis.

I tried deep tissue massage and myofascial release (foam rolling and trigger point therapy), and they helped, but I knew there had to be a more convenient and less painful alternative. Plus, the visit costs to the clinic kept adding up.

My search for relief brought me to percussion therapy. I was immediately amazed at its benefits. I could relieve tension and restore mobility quickly and effectively, whenever and wherever. And the cost of the product was about the same as just 4 sessions seeing a professional. I knew it would pay for itself in the long run — it was a no brainer for me.

I looked at what was on the market at the time, and the entrepreneurial spirit in me took off. I knew I could create something better than what was out there.

I teamed up with my childhood friend Steven Lam and, after nearly 2 years of development, we perfected the Medik Percussive Massager and brought Arriste to life in December of 2019. It was met with widespread enthusiasm and we sold out our first shipment in just 3 months. Its success was thanks to its innovative swivel head and longer handle, which allowed the user to massage their entire body without assistance from anyone else.

Despite the COVID-19 pandemic that immediately followed our launch, effectively putting an end to the entire fitness industry for close to a year, we persevered. Arriste became known for QUALITY, INNOVATION, and above all, CARING for our customers.

We carried this momentum with us and expanded into the fitness apparel and accessories market, where our products continue to impress and outperform alternatives.

Our journey is far from over — in fact, we’re just beginning. We can’t wait for you to see the amazing and innovative products we make for you in the coming years. Thank you for joining us and being a part of our story. YOU ARE OUR WHY.

Let’s get to work. #RisetoExcellence

OUR STORY

Written by: Travis Nguyen, Co-Founder and CEO

Due to years of heavy weight training and playing sports, I suffered from all sorts of muscle imbalances and debilitating pain on a daily basis.

I tried deep tissue massage and myofascial release (foam rolling and trigger point therapy), and they helped, but I knew there had to be a more convenient and less painful alternative. Plus, the visit costs to the clinic kept adding up.

My search for relief brought me to percussion therapy. I was immediately amazed at its benefits. I could relieve tension and restore mobility quickly and effectively, whenever and wherever. And the cost of the product was about the same as just 4 sessions seeing a professional. I knew it would pay for itself in the long run — it was a no brainer for me.

I looked at what was on the market at the time, and the entrepreneurial spirit in me took off. I knew I could create something better than what was out there.

I teamed up with my childhood friend Steven Lam and, after nearly 2 years of development, we perfected the Medik Percussive Massager and brought Arriste to life in December of 2019. It was met with widespread enthusiasm and we sold out our first shipment in just 3 months. Its success was thanks to its innovative swivel head and longer handle, which allowed the user to massage their entire body without assistance from anyone else.

Despite the COVID-19 pandemic that immediately followed our launch, effectively putting an end to the entire fitness industry for close to a year, we persevered. Arriste became known for QUALITY, INNOVATION, and above all, CARING for our customers.

We carried this momentum with us and expanded into the fitness apparel and accessories market, where our products continue to impress and outperform alternatives.

Our journey is far from over — in fact, we’re just beginning. We can’t wait for you to see the amazing and innovative products we make for you in the coming years. Thank you for joining us and being a part of our story. YOU ARE OUR WHY.

Let’s get to work. #RisetoExcellence

OUR CORE VALUES

Do the right thing.

We do the right thing even when it’s difficult or inconvenient. We believe that success in life is determined, in large part, by the choices we make when no one is watching.

Overpromise & Overdeliver.

We don’t believe in tempering expectations so that we can exceed these lowered standards. We intentionally set the bar high, and then follow up by delivering above and beyond that.

Take ownership.

We do not sit and wait for someone to tell us the next step. We see something that needs to be done, and we do it. We don’t pass things off as somebody else’s problem. We accept full responsibility for our actions and our performance (or lack thereof). We don’t blame others or make excuses. We take it upon ourselves to make it right.

Improve constantly.

We are humble and remember that we’re never as good as we think we are. We understand that there is always more for us to learn, and take it upon ourselves to increase our knowledge and skills daily. We know that personal growth has a direct impact on the company’s growth, and that it falls on us to not let our teammates down as the weakest link in the chain.

Be selfless

We make decisions based on what is best for the company, our mission, and our customers, not our personal interests. We drop our ego and remember that we’re all ultimately on the same team, and when the team wins, we win. We believe that we have a moral obligation to help others less fortunate than ourselves, and we do so without expectation of return.

Have fun.

We believe that our work must be fun, challenging, and rewarding. Our work makes up a majority of our time awake, so we know that it’s important we enjoy what we do and the people we do it with. We approach things in a positive and optimistic way, and participate in activities that uplift and help us grow. We avoid bringing toxic energy to the workplace.